Ken cato biography
It is the nature of the design field that, outside its own environs, practitioners are not known by name but by their works, and over the last four decades Ken Cato’s works, through the brands they stand for, have become as familiar to our eyes as the sky or the kitchen sink.
Take the Commonwealth Bank, Channel Seven TV network, Arnott’s Biscuits, Coles supermarkets, BHP Steel, Macquarie Bank, Victoria Bitter.
Through corporate imagery and communication, iconic brands such as these can become so embedded in our psyches that its status as commercial entities gives way to a natural place in life as we know it. It is there that Ken Cato’s work is most effective.
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“I feel like I was born a designer.” – Ken Cato
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But this, says Cato, is for someone else to decide. “I don’t know that it’s even an important question. It’s more about how you use your life – if you’re doing something that’s meaningful. I feel like I was born a designer,” he says.