Mauro porcini wikipedia
Innovation is an act of love … 3M and PepsiCo chief design officer Mauro Porcini explores human-centred design … “the power of people in love with people”
December 1, 2022
One of the biggest problems in innovation, in every industry and category, is that many designers, marketers, engineers, and scientists often invest vast financial, intellectual, and emotional resources, over months and months of research, processing, experimentation, and prototyping, in projects that respond perfectly to addressing the wrong question.
Mediocre, poorly thought-out innovation, without any humanity – or you could say, selfish innovation dictated only by the economic interests of the individual enterprise, at the expense of users and the society the enterprise serves – is beginning to struggle to keep up, and there is no turning back
The kind of innovation that wins out today is genuine and authentic, and it aims to create personal and social value first and 3m double sided adhesive!